An artist (me, maybe you) needs some things ready to go into battle—-you know, applying for all the things. Or just present themselves as a competent adult artist.
I would rather edit, fix, and do them without deadline pressure. And to really make the experience sticky, blog about it.

What have I learned that an artist needs?

  • Website
  • Portfolio
  • Social Media
  • Artist Bio
  • Artist Statement
  • CV
  • Business Cards
  • Price list
  • Headshot
  • Email Collection

Website

I started building my website a few years ago and I continue to tweak it. Just about everything I need to do will also be used to update the content on my site.

Portfolio

This will develop as my work develops. For now I have a couple projects on my website, but eventually I want to have a new body of work to be the focus of a portfolio.

Social Media

Say what you want, social media is an easy way to connect with an audience and the art world. I collect everything from interesting galleries, art critics, artists, residencies, and art publications on Instagram. I’ve received commissions from having a Facebook.

Artist Biography

These are not fun to write. These are never easy to write. I turned to my artist sensei Alan for help editing myself. I tell you what, start writing yours before you think you need it.

Artist Statement

Slightly easier than the bio because hopefully you’ve been thinking about what you are doing, the artist statement is still challenging. I sought assistance for this as well. I got so far into it and my thoughts started chasing themselves like a dog and it’s tail. (Honestly, they might be for me if I need to do it again

Artist Profile

Did you know this was a thing? I didn’t. Completely new information for me. And it makes sense from a web design viewpoint. I was finding placement of bio text vs. what my website needed for SEO to be troublesome. This solves it. It’s like a mash up of bio and statement. Great for the website landing page.

Business Cards

I am not a graphic designer. I’ve whipped up (agonized over) two business card versions and hated them both. Sensei Alan, responsible for my T logo, has saved me from bad design. Just because you can do one form of art practice does not mean you’ll be good at the next.

Headshot

This should be interesting. I didn’t know this was a necessary evil. I do now. And because I clam up and my face does strange contortions, I’m going to do this myself. I might have control issues. I don’t know. It’s fairly easy to do with my Nikon DSLR and cell phone. Nikon provides an app that connects wirelessly with my camera. Once I have my camera set up on a tripod I can position myself, focus and take the shot with my phone.
Here are some of my takes (I am aware I have unruly hair and “intense” eyes… gotta work with what you have):

Price list/Inventory

I’ll get back to you on this. But clearly this is part of the business.

Email Collection

I’m exploring Mailchimp to collect and send emails (that I rarely send). My goal currently is to set up the structure but not flood people’s inboxes unnecessarily.

Links!

In the process of figuring some of this out I ran into some great blogs and websites. I shall share! Just one thing though, just because it’s a great source of information doesn’t mean they have fair business practices. Really.

Agora Gallery

Format

The Abundant Artist

Constant Contact

Artsy Artist Artwork

ArtBusiness.com

In conclusion I feel like my website is a ton more cohesive than it was when I started, plus it has a face. (I’m also tackling SEO.) I have a few things I still want to work on at time of posting, but if an opportunity comes my way I’m far more ready to apply for it than ever. Look out residencies, grants, and other art proposals▪️

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